I had the opportunity to attend Gogo Bethke’s, real estate Social Media Marketing Course, hosted by First American Title & Escrow – Southwest Orlando. Prior to the class, I learned that Gogo is one of the Top 5% REALTORS® in the nation and owner of Gogo’s Real Estate, LLC. I can say that I was genuinely looking forward to learn about effective marketing techniques from one of the BEST. I constantly attend marketing classes like Gogo’s for one reason – to help my clients. I am a firm believer in continuing education and constant training in whatever field you decide to enter. If you are a licensed real estate sales associate, I highly recommend taking Gogo’s course. Take a notepad. You will need it.
CHOOSE A MARKETING SAVVY REALTOR®
Consider that the brain receives visual information 90% of the time. As a Seller, it only makes sense to hire a licensed real estate sales associate committed to using video and imagery in marketing real estate; your real estate. A Buyer, possibly out of the area, who hires a technically savvy licensed real estate sales associate also benefits. This is because their real estate agent will know how to bring forward desired properties capable of being viewed remotely, over the Internet, beyond just digital pictures from the local Multiple Listing Service.
FOR THE CLIENT AND THEIR REAL ESTATE AGENT
I’ve written about marketing property in other articles. But, it’s worth re-stating the basis as to why marketing real estate is important. A study showed that effectively using video in marketing of a client’s property increased inquiries on that property by 403%. Additionally, Dr. James McQuivey, author of How Video Will Take Over the World, estimates that one minute of video is equal to 1.8 million words. Now, the statistics show videos should be short. Jun Group Productions, LLC. found that videos that are 15 seconds or shorter are shared 37% more often than those lasting between 30 seconds and 1 minute. Certain social media platforms cater to shorter videos, like Instagram. Instagram was founded in 2010 and now has 1 billion users. Instagram used to limit videos to 60 seconds, but to combat YouTube’s popularity, Instagram increased the limit to 10 minutes. Instagram went further and introduced IGTV for content creators to have their own channel, like YouTube. Unlike YouTube, IGTV video is broadcast in a portrait view (phone held vertical) as opposed to in landscape view (phone held sideways). Instagram’s IGTV portrait format seems a bit wonky to begin with, but after considering that most people hold their phone in a vertical position, it makes sense to create video to match the smartphone’s handheld position. It may be time to rethink video composition, especially since Instagram has the most users.
Find a licensed real estate sales associate, ideally one who is a REALTOR®, who can correctly and successfully market real estate. REALTORS® of this caliber attend training and continuing education courses on a regular basis from leaders in the industry like Gogo Bethke. They also leverage existing technology and seek out emerging technologies to further compliment real estate marketing strategies. It’s no wonder that successful businesses allocate a substantial portion of their budget to Advertising and Marketing. The same is true for a successful real estate transaction.
WHAT I WILL DO AS YOUR REALTOR®
After interviewing a client, I will develop a marketing strategy that will best showcase their property. I will utilize my graduate level education, training, and experience, and deploy audio/visual assets that I deem appropriate for the situation; i.e. aerial drone and various video equipment. These assets will be deployed in the most efficient and cost effective manner to produce a successful real estate transaction. In addition, I will utilize my various social media accounts to showcase a property to my followers. This increases the probability of “Shares,” “Re-Tweets,” “Mentions,” and higher visibility on the Internet. Now, when a particular asset isn’t available, I will contract out for services, such as Matterport; a 3D camera & building scanner used to create virtual tour accessible over the Internet.
If you read this far…
I have an exciting announcement coming up! Check back to see the latest set of tools I will utilize to showcase your property to the masses!