Learning From The Best: Gogo Bethke

Learning From The Best: Gogo Bethke

I had the opportunity to attend Gogo Bethke’s, real estate Social Media Marketing Course, hosted by First American Title & Escrow – Southwest Orlando. Prior to the class, I learned that Gogo is one of the Top 5% REALTORS® in the nation and owner of Gogo’s Real Estate, LLC. I can say that I was genuinely looking forward to learn about effective marketing techniques from one of the BEST. I constantly attend marketing classes like Gogo’s for one reason – to help my clients. I am a firm believer in continuing education and constant training in whatever field you decide to enter. If you are a licensed real estate sales associate, I highly recommend taking Gogo’s course. Take a notepad. You will need it.

CHOOSE A MARKETING SAVVY REALTOR®

     Consider that the brain receives visual information 90% of the time. As a Seller, it only makes sense to hire a licensed real estate sales associate committed to using video and imagery in marketing real estate; your real estate. A Buyer, possibly out of the area, who hires a technically savvy licensed real estate sales associate also benefits. This is because their real estate agent will know how to bring forward desired properties capable of being viewed remotely, over the Internet, beyond just digital pictures from the local Multiple Listing Service.

FOR THE CLIENT AND THEIR REAL ESTATE AGENT

Imagery Assets

Assets available to my clients to market their property.

I’ve written about marketing property in other articles. But, it’s worth re-stating the basis as to why marketing real estate is important.  A study showed that effectively using video in marketing of a client’s property increased inquiries on that property by 403%. Additionally, Dr. James McQuivey, author of How Video Will Take Over the World, estimates that one minute of video is equal to 1.8 million words. Now, the statistics show videos should be short. Jun Group Productions, LLC. found that videos that are 15 seconds or shorter are shared 37% more often than those lasting between 30 seconds and 1 minute.  Certain social media platforms cater to shorter videos, like Instagram. Instagram was founded in 2010 and now has 1 billion users. Instagram used to limit videos to 60 seconds, but to combat YouTube’s popularity, Instagram increased the limit to 10 minutes. Instagram went further and introduced IGTV for content creators to have their own channel, like YouTube. Unlike YouTube, IGTV video is broadcast in a portrait view (phone held vertical) as opposed to in landscape view (phone held sideways). Instagram’s IGTV portrait format seems a bit wonky to begin with, but after considering that most people hold their phone in a vertical position, it makes sense to create video to match the smartphone’s handheld position. It may be time to rethink video composition, especially since Instagram has the most users.

TAKEAWAYS

    Find a licensed real estate sales associate, ideally one who is a REALTOR®, who can correctly and successfully market real estate. REALTORS® of this caliber attend training and continuing education courses on a regular basis from leaders in the industry like Gogo Bethke. They also leverage existing technology and seek out emerging technologies to further compliment real estate marketing strategies. It’s no wonder that successful businesses allocate a substantial portion of their budget to Advertising and Marketing. The same is true for a successful real estate transaction.

WHAT I WILL DO AS YOUR REALTOR®

     After interviewing a client, I will develop a marketing strategy that will best showcase their property. I will utilize my graduate level education, training, and experience, and deploy audio/visual assets that I deem appropriate for the situation; i.e. aerial drone and various video equipment. These assets will be deployed in the most efficient and cost effective manner to produce a successful real estate transaction. In addition, I will utilize my various social media accounts to showcase a property to my followers. This increases the probability of “Shares,” “Re-Tweets,” “Mentions,” and higher visibility on the Internet. Now, when a particular asset isn’t available, I will contract out for services, such as Matterport; a 3D camera & building scanner used to create virtual tour accessible over the Internet.

If you read this far…

I have an exciting announcement coming up! Check back to see the latest set of tools I will utilize to showcase your property to the masses!

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Saving To Lose – For Sale By Owner

Saving To Lose – For Sale By Owner

SAVING TO LOSE?

     The thought of placing a For Sale by Owner sign out in the front  yard and selling your home by yourself is very appealing. Doing the sale yourself conjures up the thought of potential savings from cutting out the real estate brokerage.  But, be careful before taking this huge step with your biggest financial nest egg.  There is more to the process of selling or buying real estate successfully.

     The data is in for 2018. The National Association of REALTORS® reports, in their 2018 PROFILE OF HOME BUYERS AND SELLERS report, that 7% of homes were For Sale By Owner sales. This is a decreasing trend from 2017 and the “…[t]he lowest share recorded since this report started in 1981.” It comes as no surprise that FSBO homes sold for less than the rest of the market. The report states that, “FSBO homes sold at a median of $200,000 last year (up from $190,000 the year prior), and significantly lower than the median of agent-assisted homes at $264,900.” Now, there were some positives in the report for those who want to list For Sale By Owner. FSBO homes sold in less than two weeks and was attributed to those homes being sold to someone already known to the owner.

     As far as selling a property, it entails more than planting a sign out on the lawn.  The headache and work involved may not be worth the savings.  Consider the following areas our team of professionals will undertake. Then, reflect on what you would need to know should you decide to buy or sell a home on your own. These concepts can also be applied to buying, selling, or leasing any type of real estate; commercial, vacant land, condominiums, etc.

Exposure

     Getting the word out.  Real estate brokerages utilize networks to market your home outside of the city or suburb. This increases the probability of selling your home in the shortest amount of time. The longer your property stays on the market there is an increased likelihood for the sale price of your property to be reduced and reducing your profit margin.

Market Information

     The real estate market is ever-changing and always in flux. Listing prices fluctuate constantly, sometimes quickly, with the rhythm of the market. It is very important to correctly gauge the market’s direction and speed.  Failing to assess your property’s correct value will effectively render the property “out of market.” This would likely result in selling at a low value. On the other hand, overpricing the home will keep you waiting for a buyer who may never come. Real estate agents have access to home sales information. Our team at Alpha Real Estate of Central Florida, LLC can effectively evaluate your home and provide a Comparative Market Analysis (“CMA”). The CMA process takes subjectivity out of the equation and provides a narrow range of listing prices based on a particular market’s dynamic factors.

Negotiating Ability

     The ability to negotiate may be the most overlooked part of the do-it-yourself (DIY) process, and should not be taken lightly. Do you trust your ability? Do you have the skill set necessary to successfully negotiate the sale of one of your most valuable possessions? Can you effectively manage the selling process all the way through to a ‘closing’ against a seasoned broker or real estate lawyer?  If you have never been involved in serious negotiations with professionals, then you are at a serious disadvantage. The lack of experience could translate into negating the benefits of having done the transaction yourself. Any savings dwindling as negotiations go on or becoming non-existent at closing.

Legal Issues

     Arguably, the most dangerous aspect of selling or buying a property involves contracts and closings.  You will need to have advocates on your side when negotiating terms and who can steer the process to a legally sound conclusion with the assistance of an attorney.  Our team utilizes title companies who have attorneys on staff to deal with legal matters before and during closings to avoid problems.  This is definitely the part of the selling and buying process that you do not to undertake without professional assistance or access to an attorney.

Value Added Services

As technology evolves, real estate agents are deploying this technology to sell homes faster and provide buyers with imagery and virtual viewings of properties.  The use of drones to capture the overall beauty of the landscape surrounding your home is a  big plus – and we use drones. Next, there are imaging devices that scan the interior of homes and provide virtual tours.  These services are offered by Alpha Real Estate of Central Florida, LLC.  Research has shown that videography and imagery can increase the probability of a sale by 40%!

The Quirky Factor

Some prospective buyers will be apprehensive about engaging a “For Sale By Owner” property simply because it’s not the standard approach in selling a property.  As such, prospective buyers will likely be apprehensive. Buyers will also be anxious about engaging with a “For Sale By Owner” property and steer clear from visiting the property altogether.

Your Time

Selling a property on your own is possible. But, you will need to be prepared and committed in order to sell a property successfully. Consider how much time do you have to spend on marketing your property, what methods you will use or have to learn to determine how much your property is worth, and what your personal time is worth.  Ultimately, determine whether your investment of time and energy will be repaid by the commission you save.

 

Don’t Save To Lose.

Contact Bill Moore today!

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